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Partner programme

Sell company formations under your own brand

Offer UK and Irish company formations to your clients at your own prices, on a branded website or inside your own product. We do the filing, the checks and the paperwork behind it.

Two ways to partner

A ready-made website, or our API in your product

White-label website

Your own formation website, live in an afternoon, with no development needed.

  • Five professional templates, in your colours and with your logo
  • Your own domain, with the security certificate handled
  • Your customers sign up, pay and track their company on your site
  • We take the payment and pay you your margin each month
  • Emails and invoices carry your brand
Launching soon

Formation API

Build company formation into your own app, platform or onboarding, under your brand from start to finish.

  • Check names, create UK and Irish formations and order company services
  • Download certificates and company documents
  • Signed webhooks as each formation moves forward
  • Pay wholesale from a prepaid balance or your saved card
  • Full documentation and a test mode to build against

How it works

From application to first sale

  1. 01

    Apply

    Create a partner account and tell us about your business. It takes a few minutes.

  2. 02

    Get approved

    We review every partner. Once approved you get your wholesale prices.

  3. 03

    Set your prices

    Choose the formations and services you sell, and what you charge for each.

  4. 04

    Start selling

    Publish your branded website, or connect your product to the API, and we do the filing.

Who does what

You own the client. We handle the filing.

Every company is formed by Sure Formation, so you can offer formations without registering as a filer or building the compliance yourself.

You

  • Your brand and website
  • Your prices
  • Your marketing
  • Your client relationship

Sure Formation

  • Filing with the registry
  • Identity and AML checks
  • Payments and invoices
  • Documents and support

Who it is for

Built for businesses that serve founders

Accountants and bookkeepers

Form companies for new clients under your firm's name, and keep the relationship.

Business advisers and consultants

Add company formation to the services you already offer founders.

Banks and fintechs

Let customers form a company inside your onboarding, then open their account.

Agencies and formation brands

Launch your own formation brand without building the filing and compliance behind it.

Questions

Partnering, explained

Anything else? Talk to our team.

Who files the company and handles compliance?

Sure Formation does. We remain the filer with Companies House and the Companies Registration Office, carry out the identity and anti-money-laundering checks, and our terms and privacy notice apply to every order. You market and sell; we do the regulated work.

How do I get paid on a white-label website?

Your customers pay us at your prices. Your margin, the difference between your price and your wholesale price, is paid to your bank account through Stripe after a short holding period, with a monthly statement.

How does billing work with the API?

With the API you take payment from your own customers, and we charge you the wholesale price for each order. You choose how: from a prepaid balance you top up by card, or charged to your saved card per order.

Can I use my own domain?

Yes. Point your domain at us with a DNS record and we set it up, including the security certificate. Your site can also run on the address we give you while you get started.

Can I sell Irish companies too?

Yes. Partners can sell UK companies, Irish companies through Abbformation, or both, each with its own prices.

Does it cost anything to join?

There is no fee to apply. Every application is reviewed before you can start selling.

Partner with us

Your brand. Our filing.

Apply today. We review every application and get back to you by email.